There are so many bike computers on the market (and new options launching every year) that it is difficult for even a bike shop nerd like myself to keep up.
Every day I have a customer coming in and asking me about some new device that I’ve never heard of before.
There are so many new models being launched that I have actually started only following up on the devices that survive the market for more than 18 months. There are two main reasons for this:
- Cycling is a brutal sport. Throw the devices in the cold, in the rain, at high altitudes, on fast downhill descents and you will pretty quickly discover that they were never designed for the realities of our sport. By the time the company pays to ruggedize their model, they’ve lost their profitability and we never hear from them again.
- It is easy to make something look good in ads. It is a lot harder to deliver those same results in real life. So many enterprising “sharks,” think that they can bluster into the cycling industry with some new gadget. What they don’t realize is that we cyclists are a very data-driven bunch. We’ll take your computer and benchmark against the one we’ve been using for 10 years. And then we will attach 5 more computers to our bike and compare the results against each other, graph it, find the p-value, and then repeat the experiment with 2-3 friends.
Because of this, you won’t find me fawning over new tech like most blogs. I want something that works in the real world.
A device that we can put through the paces.
You see, next to my padded cycling shorts, my computer is my absolute favorite toy. And I hate it when my toys lie to me.
I love seeing how far I’ve ridden, and checking my max speed.
It’s like score-keeping.
I ride for the score.
Cheap, Simple, Bike Computers